Cherry Bites Lunch #1

cherrysorbetcreative — Thu, 28 Apr 2011 14:16:27 +0000

The very first Cherry Bites Lunch took place on Wednesday 20th April at the fabulous Drink, Shop and Do café.

In attendance to network, meet likeminded folk and discuss the theme of “style”, was an array of lovely entrepreneurs from the beauty fashion and lifestyle industries. The numbers are deliberately kept limited to facilitate the ability to debate and discuss, and the format was really successful.

The 2 hour round table discussion raised some great issues to debate and learn from, and the fantastic Danielle Meder sketched along as we chatted. See what Jen from A Little Bird Told Me said about it on her blog.

The next event is on the 27th May, and details can be found here. Hope to see you there! Be quick, we only have a few places left

With thanks to Katie Antoniou for images.

Cyber Savvy Workshop

cherrysorbetcreative — Tue, 26 Apr 2011 11:33:42 +0000

Thanks to everyone who attended out very first ever Cyber Savvy Masterclass hosted by Cherry Sorbet and the Oh My Blog Workshop.

Cate Sevilla led the afternoon with Cherry Sorbet’s Jo Gifford, and the event was attended by a fabulous range of PR’s, marketers, bloggers, stylists, and others.

With thanks to Ree Ree Rockette for the live tweet stream from the workshop and pics below. Check out the #CSOMB hashtag for more info on the event on Twitter.

More events are on the cards, watch this space!

See what they said:

“Loved the feel of the event – really collaborative and was great to meet like-minded folk. Venue great but maybe just a few too many squashed into one small space. Loving the team – personality, approach etc. Content and delivery good but maybe could have been a bit more structured into manageable chunks with breaks (or even break-out groups) throughout the session. Happy to give more feedback verbally!”

“It would be great if you did one for more advanced social media users. So one for PR’s who are already using the sites frequently, but want to advance further. Also more on how to approach bloggers and create better relationships.”

I thoroughly enjoyed the workshop. As a complete newcomer to the world of social media, it was great that you covered so much. I felt that I left with a really good foundation on which to build my social media plan. Thank you!”

“Loved the concept and organisation (catering was fab – might not be most people’s priority but for a permanently hungry PR lass like me, having tasty bite-sized grub is of paramount importance!) There was a lot of interaction from participants and questions asked which I found beneficial as it threw up some questions I hadn’t contemplated myself but which I know will be useful to relay to my clients The timing of the event also really suited me as not being based in London, I find there’s lots of courses and sessions that start too early in the morning for me to get to. Both Kate and Jo are very engaging and I loved how personable the event was. I wished I had arrived sooner as I think a 1/2 hour networking session with a meet and greet would have been really beneficial – there were a lot of lovely ladies with interesting jobs in the room Thanks for a great afternoon “

Loved the venue – very central and a lovely building. Travelling into London from Herts can take it’s time so for me i’d like to see nearer all day sessions – there was a lot to cram into that 4 hours! It would also be good to do it based on level of knoweledge, although this can be hard, as everyone was at different abilities…. Either way, thanks for a great day and I did learn a lot – so much so that you’ve inspired me to start my own personal blog!

“I loved the fact that Cate and Jo obviously knew so much about their subject, and were so sweet about explaining from the beginning to those of us who knew so little. I think it would have helped to maybe run different classes for people with different levels of ability – the other Claire and I would definitely have preferred a beginners’ class, but having said that, we both came away with masses of knowledge about the way social media works and the etiquette around it, even if we need to be shown the nuts and bolts of how to operate it. And we will be going back to Jo for her email course on that, so it really isn’t a big problem. Cate made the day entertaining, fun and humorous, without leaving out any of the important stuff. It was such a fascinating insight into a world I barely knew existed, let alone be a part of. Cate convinced me that I do need to be confident with social networking if I want my new venture to compete successfully. Thank you both for a great day. “

“Hi Jo, I would love to be part of another workshop. Although the Twitter and FB sections were a bit remedial for me, it was great to have a refresher and see the view point from those just starting out. I would love to attend a workshop that focused more on the blog aspect, but as an overall workshop, the CSOMB one was fab.”

Cherry Bites – feedback from our e-course

cherrysorbetcreative — Tue, 15 Mar 2011 12:56:57 +0000

“I now look for a daily snack in my inbox. I’ll be a bit bereft when it ends” @VeiledRebel

Our first Social Media in cherry bites e course is underway and being well received by learners who are finding it “all very enjoyable” and “in perfectly bite sized chunks”.

The course runs again in April, and you can sign up for it here.

Go on, take a bite. Don’t let the cherry bite back…

Social Media humanizes brands

cherrysorbetcreative — Fri, 11 Mar 2011 09:23:45 +0000

We Connect Fashion posted a really interesting article this week about how Social Media humanizes brands.

“Consumers are vocalizing their lives on social networking platforms and unknowingly they provide you with the information you require to understand them. Thus brands now have the ability to actually know what’s happening in consumers’ lives”.

To learn more about Social Media, come along to our Cyber Savvy Masterclass in April, or sign up for our next e-course.

Be part of the conversation!

Cherry Sorbet Surgery – we promise it won’t hurt

cherrysorbetcreative — Tue, 22 Feb 2011 21:52:15 +0000

Cherry Sorbet are opening the doors to our surgery sessions. Book an appointment with us to discuss your ailments and we will prescribe what we think will make it better.

Perhaps you want an overview of your design and branding. Maybe you are unsure how to work with designers and want to chat to us to create a brief. Perhaps you are terrified by social media, or bamboozled by blogging and want to know where to start. Perhaps you want advice on your brand identity without comitting to a project.

If you need some surgery then email to book an appointment and check available slots.

The price for open surgery is £50 for a one hour session. No hidden extras, just maybe a cup of tea to help the medicine go down.

Cyber Savvy with Cherry Sorbet: Social Media and blogging masterclass

cherrysorbetcreative — Tue, 22 Feb 2011 14:47:35 +0000

We are thrilled to announce our tickets for the Cyber Savvy workshop in conjunction with the Oh My Blog Workshop have just been released.

An outline of the workshop is below, with more details available on the booking page here.

Topics the masterclass will cover:

- Learn why blogging and social media are important to your brand

- How to handle criticism of your brand on social media

- Basic “geek skills’ every blogger should know

- How to create blog content that’s interesting and relevant to your brand

- Do’s and don’ts in blogging and social media

- The basics on how to write a blog post and interact in social media

Image via kruemi‘s Flickr

Headmasters new collection material

cherrysorbetcreative — Mon, 07 Feb 2011 13:00:59 +0000

Our lovely clients at Headmasters update their marketing collateral.

The blogging debate – be part of the conversation

cherrysorbetcreative — Tue, 01 Feb 2011 12:28:46 +0000

You may or may not have been aware of Vogue Editor Franca Sozzani’s recent comments about fashion bloggers.

Read her words and a response post from Cherry Sorbet’s Jo over on our sister blogzine The Scoop here.

Whatever your thoughts on blogging, it is part of the social media world in which the main component is conversation. Starting one, being part of one, reacting to one, engaging in debate.

Are you part of the conversation or are you tongue tied?

If you haven’t taken the leap into social media or are unsure how to approach the online world of blogs and tweets, talk to us.

Things can seem a lot less daunting if you have a helping hand in taking the first steps.

Maybe you would like an e course on getting started in social media. Maybe you would like to talk to us about blogging – in which case let us know and as soon as the workshops have firm dates we can keep you in mind.

If you need bespoke training then talk to us too. We don’t want you to miss out on what is going on all around you. Your clients are there, your competitors are there, all have a voice.

Where’s yours?

Our new London office

cherrysorbetcreative — Sun, 30 Jan 2011 10:12:14 +0000

Cherry Sorbet are thrilled to now have our London base at the b.hive club in Covent Garden. A beautiful, inspiring and centrally located bolt hole, we shall be based there weekly for meetings, workshops and to work from the brilliant space.

Oh, there is an office dog and at 3pm Starbucks coffee and brownies are served. I like this kind of working.

Do come and see us when we are in town. Contact Jo to have a chinwag over coffee.

(With thanks to Tracey @vertpr for introducing us to the b.hive)

Social media for social butterflies in beauty: e-course

cherrysorbetcreative — Thu, 20 Jan 2011 14:01:23 +0000

Our new e course has launched!
This e course will cover the basic overview of working with social media in the beauty industry over the space of one month. Perfect for anyone working in the industry who needs to understand the basics of working with various forms of social media, how to get started, pitfalls and how to avoid them, and some handy hints and tips.

The course is delivered through emails and multi media with one section each week to work through in your own time and at your own pace. Additional study materials such as MP3′s, MP4′s and PDF’s enable the learner to make the most of time to gain extra knowledge. Personal correspondence to the team at Cherry Sorbet and feedback on action points are included in the cost.

Course outline:
Getting started in using Social Media, an overview
What can social media do?
Getting social:
Using Twitter, setting up an account and getting started
Using Facebook, get started
Using Linked In
You Tube and Vimeo for brand building
Trends in Social Media and beauty
Building a brand online
Etiquette in the online world
Making the most of your social media – useful tricks and applications to help you work smarter
Ning, Ping and a bit of Zing
Security and the social networks – how to play safe

Book your tickets here. early bird prices on sale NOW xx